It’s not about superstition or jinxing. Here’s why keeping your plans to yourself might actually be smarter:

🧠 It’s how your brain works.

Neuropsychologists from Ohio suggest that sharing your intentions lowers the likelihood of achieving them. Why? When you tell friends about starting that dream business, they often praise you. Your brain perceives this praise as a "job well done," prematurely rewarding itself and killing the drive to achieve the actual goal.

💡 Choose your audience wisely.

If you must share, do it with people who can genuinely help you or hold you accountable. Frame your goals as challenges. For example: "I want to get fit, but it’s going to take daily gym sessions." This keeps your brain aware of the effort required.